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Is Baidu more fit to the blockchain world than Tencent and Alibaba

Article by Zarc Gin

Chinese search engine giant Baidu just launched a new blockchain app – Duniverse a week ago. 

It’s not Baidu’s first blockchain product this year, they have launched Pic-Chain in April and moved its encyclopedia Baidu Baike onto blockchain, using timestamps and hash algorithm to confirm ownership of IP rights. 

Then, Baidu launched a public chain called Super Chain in June and used it to develop Duniverse. 

Duniverse’s goal is to first improve product experience, then using tokens as incentives to build a fully autonomous community and build an ecosystem for developers in the end. 

With Baidu in the game, how will blockchain in China evolve in the future? 

Baidu’s ambition – build a new knowledge map and social relationship 

Duniverse is designed as a product which can provide both fun and knowledge for users, according to its official introduction. It will using concepts like token incentive and mining to build a knowledge competition for all users. 

Two key words shall be noticed. First is knowledge, from a business angle, it is in alliance with Baidu’s current strategy since Baidu Zhidao, Baidu Tieba and Baidu Baike are three major platforms for users to get answers to their questions. Besides, a knowledge map could be similar to a universe. As each concepts of knowledge is interconnected just like planets are connected through gravitation. 

The other key word is “all users”. It makes people think of social media which has not been an advantage for Baidu in past years. Thanks to Facebook’s scandal, people are getting increasingly uncomfortable with the traditional social media. Blockchain might be a great way to build a next-gen social network. 

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