As there’s clearly too much ad revenue potential to ignore, Facebook today announced it’s reversing its cryptocurrency ad ban effective immediately. The decision comes with a few caveats, however. The company says it will allow ads and related content from “pre-approved advisers,” but will still not allow ads promoting binary options and initial coin offerings.
Facebook had first enacted the ban in January, saying at the time that too many companies in this space were “not currently operating in good faith.”
While it admitted that banning all crypto advertising was a broad change, the company said that its new policy would “improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook.”
But it had also said the policy would be revisited over time, as its ability to protect deceptive ads improved.
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